Worst Trailer of the Day:
Just Wright. First of all, the title kind of sucks. Second of all this entire trailer plays like an example of what not to do. Mostly it represents of the big mistakes trailer-makers fall prey to: they put the entire film into the trailer. This trailer is long, drawn out, and features every conflict that will be in the film, AND the predictable ending. Truly unfortunate.
Best Trailer of the Day:
Cowboys & Aliens. First of all, who wouldn't go to see a movie titled "Cowboys & Aliens"? Second of all, it's freaking James Bond and Indiana Jones fighting freaking aliens in the freaking Wild Wild West. This trailer is the opposite of what we saw in the previous clip. We're given a taste of the idea of the film, and we see its three stars, some explosions, and that's just about it. You're left wanting to know more, despite the fact that almost nothing of importance has been revealed to you. Beautifully done.