But some trailers promise true greatness...and then the film doesn't deliver. It's actually possible to make a lame movie look awesome with a perfect trailer. Even I, the great trailer connoisseur, can be fooled. Watch each trailer for these examples, read my assessments and tell me what you think...
The Happening
Come on, when you saw this trailer for the first time, you were freaked. I know when I saw it for the first time I honestly thought M. Night might be making his comeback. I mean, the people falling from the sky? The music? The actors? It looked really, really good. And in fact the first quarter of the movie was pretty alright. Aaaaand then it was plants. Oops, did I spoil that for anyone? Yeah well you don't want to see this anyhow. Literally, the villain of the movie, the big M. Night Shyalmalan twist is plants. Plants are releasing a toxin that makes you commit suicide. That's literally the entire plotline, the entire story, the entire thing. Mark Wahlberg and Zooey Deschanel spend half the movie running from wind rippling the tall grass.
Read the original caption. Now understand my response: THEY FLED TO A FARM?! IT'S PLANTS! PLANTS ARE THE EVIL! RUN FROM THE FAAAAARM! |
Talk about a let-down.
The Losers
This trailer made this movie look like a nonstop action flick with big names that would be high on entertainment and low on being as crappy as being a guy unlucky enough to be turned into a vampire while he was fat and prepubescent and now has to live out eternity that way with a squeaky voice and BO. Instead we got the fat vampire, if you've been following the analogy. Aside from Chris Evans, who was actually highly entertaining, even Justin Long didn't deliver, and Zoe Saldana and the rest of the cast just sort of plodded alongside the pointless action. You want an action flick to have pointless action, but The Losers really overdid it. The villain was overplayed, and the plot was underdeveloped, even for an action movie, and that's saying something. Aside from a few great scenes (all can be seen in the trailer) the rest of the movie blows like bad gas from that bean burrito lunch that you do not want blown in your face. Yes, smell that right now. It's failure.
Star Wars: The Phantom Menace
If you're like me, you may have been raised in a household in which lines to the Star Wars movies were frequently quoted, and watching Episodes IV, V, and VI were a monthly affair. Lightsaber battles were acted out as a game, complete with "Wah wah wah" noises. So if you're like me, you might remember the thrill that went through you upon first seeing this trailer. The theme, quiet at first, bursts into a crescendo. There's Obi-Wan, Yoda, and is that? Yes! 3PO and R2! My gosh, the effects look amazing! Oh won't it be great! And there's even a glimpse of young Anakin Skywalker before he becomes the evil Darth Vader, isn't he cute? Aaaand then you actually saw the movie. AND THEN YOU BECAME ANGRY AND IF THE FORCE EXISTED YOUR ANGER WOULD HAVE TURNED TO HATE AND YOU WOULD HAVE SUFFERED BECAUSE YOUR BELOVED SERIES WAS RUINED FOREVER by bad dialogue and a child actor WHO CAN'T ACT.
"Aaaag I've suddenly and irreversibly become a dark sith master because of the terrible job you did on this moviiiiie!" |
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